Your website should balance functionality and design and encourage visitors to explore the page while supporting your commercial and marketing activities. It is a careful balance between practicality, aesthetics, and measurable outcomes. In the digital world, websites can be more important than storefronts. A good website serves as a starting point for digital marketing campaigns and lead generation initiatives. Prospects find your website through organic search, social media, advertising campaigns, and routes you might not have thought of. When they arrive, it`s your web design that will tell them what you`re all about & why it should matter to them.